A DOZEN AND ONE WAYS TO REDUCE POSTAGE
1.
Never send a letter that weighs less than 30 gms.
Five size8-1/2×11 circulars can be mailed with a 1st class postage stamp.
By using all 10 sides with a variety of offers you have agreater chance of receiving an order.
2.
When you advertise, state the price of your product and add PlusPostage e.
g.
“A DOZEN AND ONE WAYS TO REDUCE POSTAGE” $1 plusstamp or SASE (self addressed stamped envelope).
When invitinginquiries always say “For information send SASE”.
3.
Advertise that you will do paid mailing.
Set a competitiveprice and recover some if not all of the costs involved inmailing your own offers.
4.
Write a good plan or folio; then create a good ad to sell it.
Or offer it to others on a “commission” or “all profit” basisand fill the orders for a SASE.
Your offers can then go alongfor a free ride when you fill the orders.
5.
Make up an interesting ad sheet.
Use up some of the spaces foryour own ads then sell enough ads to others to cover the cost ofpostage, printing, advertising etc.
6.
Advertise a “Free Big Mail for Postage - the More Postage theMore Mail”.
(Big mail consists of at least one mailorderpublication plus a variety of circulars).
7.
Do exchange mailing.
You mail 100 of another dealer’s circularsand they will mail 100 or yours.
8.
Purchase an accurate postal scale.
Then you will never add morepostage than necessary OR you can use up the full value of thepostage being used.
9.
Reduce postage by at least 40% by using Bulk Mail.
Inquire atthe Post Office.
This requires the mailer (U.
S.
) to sort theirmail by state and zip code and mail at least 200 like pieces atone time.
10.
Save all the used postage stamps off your mail then sell themto the agents who advertise in the mailorder publications.
Onesuch company is: Mel Enterprises, Box 3777, High River, AB,Canada T0L 1B0.
11.
Stamps that have not been cancelled due to an error of thepostal cancellation machine may be used again.
12.
Accept stamps from another country.
If you can’t use them tradewith a dealer from that country for stamps that you can use orbuy something from them paying them with stamps of equal value.
13.
Watch mailorder publications for dealers who have new stamps tosell at a reduced price.
N.
B.
It is false economy to not send a SASE when makinginquiries of other dealers.
You are more likely to receivean answer much more quickly and it improves business relations.
The above material is NOT copyrighted.
It may be copied thengiven away or sold.
Your choice.
