Fred Burn Co.

Anyone wanting or needing to build a fast source of income shoulddefinitely consider establishing a mailing list rental business.
All it takes to get started is your time, and once you’reorganized, you can easily parlay this business into a $100,000 ayear income.
The first thing of course, is the compiling of names for yourmailing lists.
This is done simply by noting or listing on 3 by 5index cards the names/addresses on all incoming mail.
Arrangethese in zip code and alphabetical order, and you’re almost readyfor business.
To build your list of names simply run an advertisement in asmany of the mail order publications as you can afford, offeringfree list of 100 mail order buyers for a self-addressed andstamped envelope.
And again, as you get these responses to yourad, list their names/addresses in your card file system, and filethem alphabetically with your other cards.
Another way to build your list of names fast is to run a shortclassified type advertisement offering a free report of some sortof money-making idea, in exchange for a self-addressed, andstamped envelope.
As you do with all of your other incoming mail,list the names/addresses on your index cards and file them withthe other cards.
When you’ve got a thousand names in your file, the next thing isto purchase a box of self-adhesive or peel and stick labels, andtype your names/address onto these sheets of labels.
Typing 31sheets–33 labels to a sheet will give you 1,023 names on 31sheets of labels.
Take the sheets of labels to your nearestphoto-copy shop; copy them onto plain paper masters and you’reready for business.
Meanwhile, be sure to file your plain paper masters and holdthem/guard them with your life.
You can send out the labels youtyped on to your first customer.
Look thru all the publications offering advertising space formail order operators–clip out and study those advertisementsoffering mailing lists–and from these, make up or have made upfor you, a similar ad.
You should be offering your lists for a one-time a $5 per 100names; $20 for 500 names; and $40 for 1,000 names.
Check with your paper sources for best wholesale prices on reamsof plain paper, gummed labels, and the peel & stick kind.
At thesame time, explain what you’re about to do with the owner oroperator of your local copy shop, and arrange a deal where by youcan copy your names at reduced prices, so long as you provideyour own paper.
Then, when your orders start coming in–you simply take your”master mailing lists” to the copy shop, copy them unto plainpaper, gummed or peel & stick labels, and send them out to yourcustomers.
Basically, we suggest that you do all your copyingonce a week, package all your orders, for that week, and dropthem off at the post office with just one trip.
Much of the time, you can get free advertising and at the sametime pull in a lot of new names of people who are interested inmail order, by writing and submitting articles to the variousmail order publications.
If you arrange such a deal with apublisher, run your mailing list ad, and tag your articles withsomething such as: For more information or if you have aparticular questions, write to met at.
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It would also be a good idea to check out your own capabilitiesof producing and mailing out a mail order ad sheet–just aone-page flyer with 3-columns of ads on one side and a full pageadvertisement of some program or product you’re promoting on theother side.
The, with such an ad sheet, you contact all the mailorder publishers and offer to run their ad in your publication inthey’ll run yours in their publication.
Whenever you’re selling a new name/address to your card file,always mark on the card whether or not you received any kind oforders from that person.
You should also number your mailinglists–mark “01″ on the cards of the first 1,000 names you typeonto your masters, “02″ on the next thousand and so on until youretire or sell your business.
Finally, when you’ve accumulated 5,000 or more names in your cardfile.
(incidentally, you can easily store your 3×5 cards in oldnumber 6 envelope boxes or even shoe boxes.
Whenever you’re outshopping, simply ask the store manager or owners if they have anysuch boxes that they can give you.
)Anyway, as I was saying, once you’ve got 5,000 names on file, youcan begin contacting some of the national list brokers andsetting up arrangements for them to a broker or rent your listfor you.
Usually, they get 20% of the rental fee each time theyrent your list–a small price to pay when you understand thatthese people can rent your list to 50 to 100 times per year.
Theydo all the advertising and selling for you with your onlyresponsibility being to work out arrangements to get the lists tothe rental customers.
THE END OF THIS REPORT