Fred Burn Co.

Multi-level marketing is definitely the way to go for peopleaspiring to have more than just enough to get by on.
Most of theworld’s leading economic forcasters say that by the turn of thecentury, fully 75% of the world’s consumer business will beconducted via multi-level marketing plans.
The thing to do is to learn all you can about this method ofselling how it works, and why it works–and then to get goingwith a multi-level marketing program that can accumulate afortune for you.
Make no mistake about it, multi-level marketinghas made a lot of people very rich already, and will make a lotmore people even richer in the coming years.
Multi-level marketing is based upon the idea of each personinvolved selling only to his or her friends, with each of thesepeople in turn, introducing their friends into the program.
It’sdefinitely an “endless chain” idea that has unlimitedmoney-making potential.
Theoretically, everybody knows or comes into contact with anaverage of 100 different people each week.
If only 10 of thosepeople were to give you $10 per week, you would have an income of$100 per week.
And then, if these people were to duplicate yourefforts, passing back to you, $1 for each new person theyenlisted into the program, and then each person recruitedperpetuated the program, you income would soon be astronomical!Undoubtedly, you’ve heard the story of how you can become richsimply by saving a penny a day, and doubling it each day for 30days.
and then, there are the pyramid or chain letter schemesthat we’ve all been offered.
Multi-level marketing, in principle,works the same way, with the only difference being in the productoffered for sale.
All of these programs work to some degree–because there aregovernment restrictions and laws against the perpetuation ofthese ideas–most of them make a big splash when they are firstintroduced, and then quickly die out.
However, the concept ofinitiating a program that sells itself via an endless chain willalways be popular because it holds the promise of bringing richesif only the chain isn’t broken.
So, multi-level marketing appeals to everybody because it’s anopportunity for all the participants to get rich with a minimuminvestment, and very little time or effort or involvement.
It works because everybody wants to become rich.
it’s an ideathat anyone–regardless of education, background or basicfinancial status–can perpetuate from the privacy of his or herown home.
The basic fallacy of multi-level marketing is in the number ofpeople each individual participant can easily enlist into theprogram.
After you’ve talked to all your relatives, yourneighbors, co-workers, and friends across town, you’re more orless stymied as to new people to bring into the program.
The bottom line is simply that you cannot recruit everybody youtalk to–in fact, if you enlist 10% of the people you attempt tointerest in the program, you’ll be doing very well.
You’re goingto get some rejections, and these rejections are basically whatturns most people off–deflates their ego, drains theirenthusiasm, and in the end, is the primary reason they drop out.
Regardless of what you sell, you must always have a gaol inmind–you intend to sell 10 units of a product or recruit 10 newpeople into your program between now and the first of the month.
you’ve got to believe that you can do it–want to do it–and thenget out and beat the bushes until you do it! Once you’ve achievedthis first gaol, you should take a day off and reward yourselfwith a night on the town or the splurging you’ve always wanted.
But then, after setting a goal for yourself, and then provingthat you can achieve it, you should set a new gaol for yourself–if you recruited 10 new people into your program last month, thenthis month, you’re going to bring in 15 new members.
You’re going to make the really big money in multi-levelmarketing by selling “business start-up kits,” and not reallyfrom spending time inspiring or motivating the people you’vealready brought into the program.
In other words, sell theprogram to as many people as possible, and count on themotivational/money-making opportunities with-in your dealerstart-up kit to cause them to put forth the effort to get out andtry to make some money on their own.
In the end, and as the oldsaying goes: you can lead a horse to water, but you can’t makehim drink it–any time and or energy spend “calling back” on thepeople you’ve already sold, is going to cost you money and limityour gross income.
To be successful in selling–and this is thesecret to multi-level riches–you must present your program to asmany people as possible.
Close the sale with your firstpresentation, and let the buyer either get with it, or die fromhis own lack of initiative.
It’s as simple as that–the more people you present your programto, the more sales you’re going to make.
Don’t worry about thepeople who have already bought from you–they either will or theywon’t and there’s nothing you can do about it.
Obviously, if you spend all your time on the telephone invitingpeople over to a Special Opportunity Party at your house, andthen another 3 -hours presenting your program to them, it’s goingto take you a long time to present your program to 10,000 peopleand make $10,000.
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And, your costs to rent a hall–advertise–and present a seminarprogarm–will amount to more than you take in.
If you have theinitial promotional abilities, the credit and/or cash, and areally dynamic program–you can make it big, and quickly, bystaging seminar-type meetings at the rate of 3 to 5 per week.
Still, this is expensive and time consuming– a lot of work onyour part, and not the easiest, most profitable way to go.
The only logical way to go–to reach as many people as possiblefor the least amount of money and effort on your part–is via themails.
In other words, the marrying of your multi-level marketingefforts to mail order will be the least expensive and mostprofitable for you.
You can spend out 50,000 sales letters and multi-level programbrochures in one month, and theoretically make $50,000 from anexpenditure of $10,000 or less–a return of $5 for every dollarinvested, which isn’t bad.
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Here’s our recommendation: 1) Write a short, one-page report outlining the basic SuccessSecrets of muli-level marketing.
You can tag-line this reportwith an invitation for the readers to send for a complete or moredetailed manual or tape relative to multi-level how-to; adirectory or current listing of money-making multi-levelprograms; or even a listing of other reports relative tomoney-making home-based businesses you have for sale.
2) Once you have such a report, the next thing for you to do isadvertise.
Write an ad such as: FREE REPORT!.
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Money-makingsecrets of multi-level marketers.
SASE to Your name, address,city, state, zip.
3) Place this ad in one of the national publications carryinglots of mail order advertisements–such as The National Inquirer,American Business, Money-making Opportunities, Entrepreneur,Income Opportunities, Speciality Salesman or any one of thehundreds of other such publications.
It is our recommendationthat you contract to run such an ad over three issues.
This willgive your ad maximum exposure, and should result in anoverwhelming number of responses for you.
4) In reply to each SASE you receive, first list the name andaddress of each respondent, along with the date received and whatyou send back to them, on 3 by 5 cards.
Arrange these cards inzip code and alphabetical order, and store them in an old shoebox.
Then, you take your one page report and along with yourmulti-level marketing brochure–your program–you stuff theenvelopes and drop them off in your nearest mail box.
If you ad runs in the National Inquirer, you could expect to get1,000 or more responses each time it runs.
So far, your cost isfor the ad–the printing of the one page report–and yourmulti-level program brochures.
From these 1,000 free reports yousend out you should be able to convert about 300 into new membersinto the multi-level program you’re promoting.
Thus, for an initial cost of $30 for the ad–$100 for the MLMbrochures–and the time it takes you to stuff the envelopes–300buyers at $10 each will give you a gross of $3,000.
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And that’show you parlay your multi-level program into a fortune, usingmail order selling techniques.
One very important thing to always remember relative to startinga new business: You cannot take any money coming in from youbusiness advertising, and use it to pay your “everyday” bills.
Inother words, you cannot expect to use this money to live on—youhave to pour it back into your business to perpetuate that flowof income.
Whenever you advertise, in addition to replies to your offer, youcan expect a “ton of mail” from other people trying to interestyou in what they’re selling.
Basically, you should go thru all ofthis “junk mail’ and look over, save the stuff that looksinteresting, is well done, or that you can learn from, andperhaps “lift” some ideas from for use in your own sellingefforts.
Compile the names of the people and/or companies sending theseoffers to you.
Just as with those replying to advertised offer,jot down the date and a short description of the materialreceived–and then send them a sales letter/brochure about yourmulti-level program.
In sending out sales letter/brochures tothee people, you don’t have to send them out immediately.
You canlist these people in an “incoming offer notebook,” and theninclude them with your regular direct mail packages you send out.
But for sure, clip the stamps and save the incoming envelopesalong with those from your bona fide replies.
5) So you’ve spent $150 and made about $3,000 in a period ofabout three months.
Now you want to perpetuate this income, andbuild it to twice that amount coming in every month.
What you dois take the income from that first ad, and increase youradvertising.
In other words, use it to buy ad space in as manyother publications as possible.
If you first $150 brought in $3,000 from exposure in just onepublication, $2,000 will bring you $50,000 from exposure in 10different publications.
Continue multiplying your advertisingexposure and it won’t be long before you will be “snowed under”with dollar bills, checks and money orders.
remember this though,you cannot really spend any of that money on yourself until thebusiness is bringing in several thousand dollars per month on aregular basis.
You have to pour it back into the business inorder to allow your business to reach its full potential.
6) Make up a one-page “Money Tree” circular, similar to ourswhich included a reference material within this report.
Be surethat you keep the cost to “find out about your program” to $2 orless.
Then, with a listing of money making reports such asours–printed on the back of your “Money Tree” circular–shotgunthis out to as many people as possible.
We’ve had outstanding success handing them out at local shoppingcenters, passing them out door-to-door, and by including them as”ride-alongs” with our bulk junk mailing program.
The importantthing again, is to present your offer to as many different peopleas possible–particularly to those people with an itch to getrich quick.
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In addition to circulating you “Money Tree” flyers by hand, youshould rent or buy-on a regular basis–as many different mailinglists on income opportunity seekers as you can afford, andshotgun one of your circulars to each of these names.
Thepublisher of this report (PREMIER) has names and addresses ofcustomers for $35 per thousand, on peel and stick labels.
You canalso find inexpensive mailing list suppliers in just about anypublication that carries mail order advertising.
For sure, you should spend the money to obtain a 3rd class bulkrate mailing permit, and then use it to send out all yourmailings.
Start by sending out 250 pieces per week, and thengradually increase your volume to the point where you’re sendingout 5,000 or more pieces per week, and you’ll be in business.
7) So the secrets to getting rich in mail order have to do withpresenting a free offer most people will find hard to pass up.
You make your money from whatever you send out in reply to thepeople taking you up on the free offer.
You send them a copy of the free report, plus your multi-levelmarketing brochure.
You can stop there if you want, but there’slots more money to be made just from these initial efforts.
Follow-up offers to people who, themselves are out beating thebuses attempting to drum up extra income, is the way the game isplayed.
So, when you receive all these names nd addresses ofpeople interested in receiving a report on multi-level marketing,you compile the names and rent or sell them to other multi-leveloperators.
Besides including your “Money Tree” circular, and the mailinglist rental offer, you should also include a one page circulardescribing and offering for sale, a listing of your money-makingreports.
And then, by soliciting co-op mailings from other mailorder operators, you’ll have a “pretty full” envelope of offersgoing out.
Finally, the one thing you must always bear in mind is how yourmailing package looks to the person receiving it.
Your envelopesshould be professionally printed with your return address–yoursales letters should be written to impress the recipient; nomisspelled words or smudges from erasures or worn outtypewriters; and the eye-appeal of your coupons or offers whichare included; and by all means, the quality of your multi-levelbrochure.
Although multiple colored printing does tend to pullbetter that just black and white, you can do very well startingwith just black and white materials so long a the image youproject is all professional.
Photo-copying your offers hoping forthe best, just won’t do.
The more affluent you appear to be, froyour envelope to each offer contained within, the better yourchances of making a sale.
So, that’s how it’s done–you can take these methods of how we’vedone it, maybe even improve upon them a bit, and make tons ofmoney–or you can set everything aside and tell yourself thatyou’ll get started on it next week.
The thing is, theinstructions are valid and the opportunity is here andnow–whatever you do is up to you.