TRICKS OF THE TRADE
OBTAINING FREE ADVERTISING!1.
.
Advertising Specials: If a magazine offers a “two for one”deal, or a “pay for 3 and get a fourth ad free”, take advantageof it; it’s Free Advertising!2.
Free Listings: Some publications offer to list your name andaddress Free, if you have something that you offer “free for theasking” to their readers.
This can be a “free sample”, a freelist of customers; or whatever.
Tell publishers what you haveto offer!3.
Print a Booklet Offering Tips: List tips or what-have-you, andon the inside pages, or in the back, place some of your own Freeads!!4.
The Piggy-Back Method: Every time you get ready to mail aletter or fill an order, place other ads in the envelope; itcosts you no more and it’s like getting a free ad!!5.
Free “Give-Aways”: These can be pens, rulers; key chains, etc.
,each with YOUR ad message and address on each one.
Give themaway and your Free Ad rides along!6.
Your Own Advertiser/Newsletter: Issue it regularly; sell adspace in it and subscriptions to it.
They pay for the printingand postage, and YOUR ads in it, too, at no cost to you!7.
Trade Products/Services for Ad Space: If you have somethingwhich a publisher needs, trade what they want, for ad space!8.
Provide Commission Ads to Dealers: Your dealers place YOUR adsover THEIR name! Free Ads for your products!9.
Columns; Releases, etc.
: Publishers will often print thesefree, if it’s NEWS, or interesting to their readers! Sendnotices out to editors and get free ads in exchange!10.
Share Costs With Others: Get together with other dealers andmailers.
Split costs and quantities with others.
Your ads goFREE to HIS customers, and HIS go free to yours!11.
Offer Your Commission Ads to Publishers: They insert them as”mailer/distributor” commission ads! They cost you nothing andcan get you lots of orders!12.
Your Product as a BONUS Item on Another’s Flyer: This canincrease the other person’s orders, and YOUR product getsadvertised on HIS fliers, etc!13.
Place PIM-50 Phrases in your Ads: This says to Publisher: “Insert my ad in your publication and I’ll help distribute 50″(or more) copies for you.
It’s another kind of “trade deal”with publishers.
14.
Give a Talk or Seminar: Contact local clubs, and organizations.
They always seek outside speakers.
After you talk about yourbusiness or your product, hand out flyers, etc.
It’s likegetting free advertising!15.
Ads on Bulletin Boards: Put up flyers on grocery, laundrybulletin boards.
16.
Make a Rubber Stamp of your Ad: Stamp it everywhere you can.
Stamp it on envelopes; flyers; etc.
17.
Be Listed as a Source in Back of Books: Often writers will wantto list references and sources in their books.
Get the work outto authors! Look for ads offering Free Ads!!18.
Discount to “a Friend”: Tell your customers you will givediscounts to anyone they send your way! It’s Word of Mouthadvertising; the best you can get and it’s free!Free advertising is any message that goes out to prospectivebuyers without cost to you! There are lots of ways to getothers to spread the word about what you offer! Try thesemethods; and you’ll get lot of free ads; which mean moreresponses and more orders!Written by: CHRISTENSEN’S, 1412 Mt.
Shasta Dr.
San Jose, CA 95127
